Marketing Recap - County District 5

Here is a summary of marketing activities and collaborations from the 2018/19 Fiscal Year in Siskiyou County District 4:

District 5 activities & Partnerships

2018-2019

 Happy Camp

Print/Digital Advertising

·       Inclusion on Collier Kiosk - for one of four Weekend Adventure itineraries (“Raft The Klamath” )

·       Bigfoot RV Park was a co-op partner with a CAMP CA 2018 ad buy

·       Mention in Pinkbike article: https://www.pinkbike.com/news/destination-showcase-siskiyou-county-california.html  

·       Promoted Klamath River in CAMP CA coverage for 2019
 

Active PR Pitches

·       Marble Mountain Resort pitched to Travel and Leisure (June 13th)

·       Best places in the US for a hiking holiday (July 1) – pitched Bigfoot Trail and Marble Mountain Wilderness

·       Unusual All-Inclusive Family Vacations (August 28th) – Marble Mountain Resort

 

Visit California Coverage

·       Gave stops/suggestions to Visit CA rep for Siskiyou Road trip article

o   https://www.visitcalifornia.com/road-trips/the-bigfoot-scenic-byway

o   https://www.visitcalifornia.com/uk/attraction/otter-bar-lodge

·       Bigfoot Jamboree promoted as a “Marquee Event” in August/Sept 2019

 

Social Media Influencers

·       Have sent multiple influencers to west county, including one to Happy Camp (stayed at Klamath River Resort Inn)

·       Tammy Strobel visited and wrote about her trip for the Everyday Adventures blog

 

Recent Discover Siskiyou Blog Posts

·       https://discoversiskiyou.com/2019/09/06/september-celebrations-siskiyous-x-days/ (chili cookoff)

·       https://discoversiskiyou.com/2019/08/06/yreka-bakery-and-other-siskiyou-centric-palindromes/ (Dear Mad’m Story)

·       https://discoversiskiyou.com/2019/06/28/siskiyous-stretch-of-the-pacific-crest-trail/  - features Seiad

·       https://discoversiskiyou.com/2019/06/10/fishing-siskiyou/ - features Happy Camp
https://discoversiskiyou.com/2019/05/23/eight-siskiyou-summits-above-8000-feet/ - features Boulder Peak and Russian Peak
https://discoversiskiyou.com/2019/04/29/a-passport-to-siskiyous-historic-hotspots/ - features Happy Camp
https://discoversiskiyou.com/2019/03/22/find-your-flow-biking/ - features Happy Camp

 

Rack Card Features
Attractions in the Happy Camp/Seiad/Somes Bar areas are advertised in 8 of 10 current Discover Siskiyou rack cards:

 

Waterfalls of Siskiyou

·       Horsetail & Ponytail Falls – Seiad Valley

·       Ukonom Twin Falls – Somes Bar

Family Adventure

·       Marble Mountain Ranch – Happy Camp

·       River Park & Walk – Happy Camp

·       Bigfoot Statue & Dreamcatcher – Happy Camp

Siskiyou’s Sacred Spots

·       Karuk People’s Center – Happy Camp

Dog-Friendly Hikes & Parks

·       Happy Camp River Park – Happy Camp

·       Town Trail – Happy Camp

·       Benjamin Creek Trail – Happy Camp

Scenic Drives

·       Happy Camp Loop

·       Western Siskiyou Scenic Byway Loop

Historic Hotspots

·       People’s Center Museum – Happy Camp

Swimming Holes

·       Clear Creek 1 & 2 – Happy Camp

·       “The Eddy” – Happy Camp

·       Dillon Creek Campground – Somes Bar

·       Kelly Camp – Happy Camp

Fishing

·       Klamath River

·       Ironhead Guide Service

 

Photo/Video Library & Assets

·       Snapshot videos– “Off the Beaten Path” and “Mountain Biking Around Siskiyou”
https://www.youtube.com/watch?v=pDz3ji73brU
https://www.youtube.com/watch?v=d-aO-R6tPu8

·       Assets in free to use photo/video library: https://www.dropbox.com/sh/piapqtbahfjjysm/AACq_O50rxAVTlmjYt66UsQqa?dl=0
 

Regional Representation

West Siskiyou is now represented in the Visit Siskiyou Guide and Shasta Cascade (no or very limited coverage previously) - (Note: these are not produced by Discover Siskiyou, but our staff was active in getting Siskiyou represented in these publications).

 

Social Media

·       Images from the region are featured on Discover Siskiyou’s Instagram, Facebook, and Twitter accounts regularly with links to relevant activities and lodging properties.

 

 

 

 

 

 

 

Scott Valley

Print/Digital Advertising

·       Featured Kidder Creek Mountain Biking & Etna Brewing Co. as Co-Op partners in Pinkbike Destination Showcase: https://www.pinkbike.com/news/destination-showcase-siskiyou-county-california.html

 

Active PR Pitches

·       Accepted PR pitch in Epoch Times on inspiring kitchen stories for Denny Bar Co.

·       Multiple PR pitches on Five Mary’s Meat Camps

·       Pitched Marble Mountain Wilderness & Russian Wilderness as “a hiker’s paradise” to Russal Gear website

 

Social Media Influencers

·       Influencer Josh McNair (4.5 million people plan travel off of his site) - named Denny Bar as one of 15 places to visit in all of Siskiyou County 
https://www.youtube.com/watch?v=TFP0G5SODqo

Rack Cards
Etna, Callahan, Fort Jones, and Quartz Valley areas currently in 10 of 10 rack cards (including two cover images):

 

Waterfalls of Siskiyou

·       Shackleford Falls – Ft. Jones

Family Adventure

·       CA Heritage Farm U-Pick Berries & Flowers – Ft. Jones

·       The Gifted Horse Deli & Lodge – Ft. Jones

Craft Drinks

·       Denny Bar Co. – Etna

·       Etna Brewing Co. – Etna

·       Paystreak Brewing – Etna

Siskiyou’s Sacred Spots

·       Salmon River Apothecary – Ft. Jones

Dog-Friendly Hikes & Parks

·       Johnson-Joss Memorial Park (City Park) – Etna

·       Dotty’s Restaurant – Etna

·       Etna Brewing Co. – Etna

·       Gifted Horse Deli & Lodge – Ft. Jones

Scenic Drives

·       Scott Valley Loop & Gazelle-Callahan Road

Historic Hotspots

·       Ft. Jones Museum – Ft. Jones

·       Etna Museum – Etna

·       Hallie Daggett Cabin – Etna

Swimming Holes

·       Jones Beach – Ft. Jones

·       Matthews Creek Swimming Hole – Cecilville

·       Kangaroo Lake – Callahan

·       Kelly Camp – Happy Camp

Fishing

·       Kangaroo Lake

Summits of Siskiyou

·       Russian Peak

·       Boulder Peak

 

Photo/Video Assets & Library

·       Snapshots including 5 Marys and Denny Bar Co 

·       Assets in free to use photo/video library: https://www.dropbox.com/sh/piapqtbahfjjysm/AACq_O50rxAVTlmjYt66UsQqa?dl=0

 

Recent Discover Siskiyou Blog Posts

Featured numerous spots in West Siskiyou in several blog posts, including:

·       https://discoversiskiyou.com/2019/09/12/siskiyou-loves-tacos/ features Ft. Jones

·       https://discoversiskiyou.com/2019/09/06/september-celebrations-siskiyous-x-days/ features Ft. Jones

·       https://discoversiskiyou.com/2019/07/25/enjoy-outdoor-dining/ features Ft. Jones & Etna

·       https://discoversiskiyou.com/adventures/weekend-like-a-local-in-siskiyou/ features Scott Valley

·       https://discoversiskiyou.com/2019/06/28/siskiyous-stretch-of-the-pacific-crest-trail/  - Etna
https://discoversiskiyou.com/2019/06/21/must-have-summer-cocktails/ - features Etna
https://discoversiskiyou.com/2019/06/10/fishing-siskiyou/ - features Kangaroo Lake
https://discoversiskiyou.com/2019/05/23/eight-siskiyou-summits-above-8000-feet/ - features Boulder Peak and Russian Peak
https://discoversiskiyou.com/2019/04/29/a-passport-to-siskiyous-historic-hotspots/ - features Etna and Fort Jones
https://discoversiskiyou.com/2019/03/22/find-your-flow-biking/ - features Kidder Creek Camp

 

Other Added Benefits

·       Advocated for and received representation Scott Valley in Visit Siskiyou Guide and Shasta Cascade

·       Regular dedicated coverage through Discover Siskiyou’s collaboration with Active NorCal

Social Media

·       Images from the region are featured on Discover Siskiyou’s Instagram, Facebook, and Twitter accounts regularly with links to relevant activities and lodging properties.



MAJOR UPCOMING FOR WEST COUNTY 2020:
Siskiyou County Shamrock Tour (Destination Showcase for motorcycle riding in Siskiyou that will be based in West County) in 2020 with routes extending all through West County, plus featured rides, hotels and points of interest in West County that will live in the RoadRunner branded app indefinitely with ancillary print/digital promotion around promoting those hotels & POI’s.

(here is a sample of a shamrock tour showcase:  https://www.roadrunner.travel/magazine/read/march-april-2010/page/12/)

 

Siskiyou Economic Development