FISCAL YEAR 2024/2025 APPLICATIONs are under review

Event Marketing program

Tourism Event Funding

What is
the Event marketing Program?

The Discover Siskiyou Event Marketing Award Program is a way for our local businesses, tourism groups, and collectives to leverage Discover Siskiyou dollars to increase tourism to individual communities.

The intent of this program is to use events to drive tourism to the region and increase overnight stays in lodging properties.

Program parameters and application process are outlined below. Annual parameters subject to change based on budget.

The window for for Fiscal Year 2024/2025 is now closed, and applications are under review. We will email each applicant individually to inform of award status.

Thank you for your interest!

Program parameters

Application Process

The online application form will go live on this page from Sept. 1-15, 2024. Discover Siskiyou staff will review all applications following Sept. 15 and make award determinations based on the criteria below. Up to 10 events will receive awards in the amount of $3,000. No hard copy applications will be accepted; they must be submitted online via the form on this page. This will be the only award window this year.

Event Criteria

Events must meet the following criteria to be eligible for an award. All applications will be evaluated using event analytics software, Placer.ai. Copies of event analysis will be provided to applicants upon request.

a. Minimum event attendance of 3,000 (this can be spread over all days of multi-day events)

b. Preference given to events with high percentage of attendees from out of town

c. Preference given to “shoulder season” events falling between Labor Day and Memorial Day (Sept. 1, 2024 and May 26, 2025)

d. Event must fall prior to July 1, 2025

e. Applicant must include a plan to work with local lodging to reserve room nights/blocks

Allowed expenditures include:

· Booking key talent (musicians, speakers, workshop leaders, etc)

· Marketing and advertising expenses related to promoting the event but not limited to promotional materials, social media influencers, advertising, and media buys

Disallowed expenditures include:

· Site fees and other related costs (facility rental, insurance, permits, labor, security, staffing, etc)

· Infrastructure (stage, sound equipment, etc)

· General operating or administrative expenses

Questions? Email heather@discoversiskiyou.com

FAQs

Yes. One organization may submit multiple applications. Each event must have its own application form.
Possibly. The goal is for events to become self-sustaining, but re-funding will be considered based on the strength of the application and success/growth trajectory of the event.
Event awardees will be mailed a check after providing Discover Siskiyou staff with a W-9 form, detailed invoice, and proof of general liability insurance naming the Siskiyou Tourism Business Improvement District/Siskiyou Economic Development Council as additional insureds.
Yes, you can save your application midway and come back to finish it when you are ready! Applications must be received by 11:59 PM 9/15/24 for consideration.
The Event Marketing Awards Program is subject to change each year based on available program budget, as well as the wishes of the Discover Siskiyou Management Committee. The intent is not to subsidize events, but rather, provide tourism-generating events with a lift in marketing/advertising efforts.