FISCAL YEAR 2025/2026 APPLICATIONs live through 7/28

Event Marketing program

Tourism Event Funding

What is
the Event marketing Program?

The Discover Siskiyou Event Marketing Award Program is a way for our local businesses, tourism groups, and collectives to leverage Discover Siskiyou dollars to increase tourism to individual communities.

The intent of this program is to use events to drive tourism to the region and increase overnight stays in lodging properties.

Program parameters and application process are outlined below. Annual parameters subject to change based on budget.

Program parameters

Application Process

The four-week online application form will be live on this page from Friday, July 4 - Monday, July 28, 2025. Discover Siskiyou staff will review all applications following July 28 and make award determinations based on the criteria below. Awards will be determined based on merit in amounts up to $3,000. No hard copy applications will be accepted; they must be submitted online via the form on this page. This will be the only award window this fiscal year.

Event Criteria

Events must meet the following criteria to be eligible for the full award amount. All applications will be evaluated using event analytics software, Placer.ai. Copies of event analysis will be provided to applicants upon request.

a. Minimum past event attendance of 3,000 (this can be spread over all days of multi-day events) to receive full award amount.

b. Preference given to events with high percentage of attendees from out of town

c. Preference given to “shoulder season” events falling between Labor Day and Memorial Day

d. Event must fall prior to July 1, 2026

e. Applicant must include a plan to work with local lodging properties to reserve room nights/blocks. Discover Siskiyou staff will work with applicant to determine whether lodging are TBID members in good standing.

Allowed expenditures include:

· Booking key talent (musicians, speakers, workshop leaders, etc)

· Marketing and advertising expenses related to promoting the event but not limited to promotional materials, social media influencers, advertising, and media buys

Disallowed expenditures include:

· Site fees and other related costs (facility rental, insurance, permits, labor, security, staffing, etc)

· Infrastructure (stage, sound equipment, etc)

· General operating or administrative expenses

Questions? Email heather@discoversiskiyou.com

Apply Now

FAQs

Yes. One organization may submit multiple applications. Each event must have its own application form.
Possibly. The goal is for events to become self-sustaining, but re-funding will be considered based on the strength of the application and success/growth trajectory of the event.
Event awardees will be mailed a check after providing Discover Siskiyou staff with a W-9 form, detailed invoice, and proof of general liability insurance naming the Siskiyou Tourism Business Improvement District/Siskiyou Economic Development Council as additional insureds.
Yes, you can save your application midway and come back to finish it when you are ready! Applications must be received by 11:59 PM 9/15/24 for consideration.