Trade Shows + Conferences
Participating in trade shows provides an opportunity to get the Discover Siskiyou brand in front of qualified, targeted audiences. These events allow us to educate audiences as to where Siskiyou is located and what the destination offers visitors year-round. Shows currently on the radar for Discover Siskiyou target either consumers with a high propensity for travel, or journalists and bloggers looking to uncover new places to share with their audiences.
Partnerships + Collaborations
Joining forces with like-minded brands helps Discover Siskiyou reach new audiences we may not have had exposure to. The ways in which the destination collaborates depends upon opportunities available, but expanding beyond the current network allows for continued growth and tourism to the destination. Currently, the TID partners with Visit California and a variety of social media influencers. This helps the brand reach a larger group of potential visitors. Other partnerships being considered for the future include adventure-forward brands and other organizations working toward common goals.
Rural Tourism Studios
Using tactics such as media relations, social media and FAM tours, Discover Siskiyou can showcase all that the destination has to offer to those most likely to visit the region. This approach is storytelling at its finest. Through blogs, pitching journalists, connecting with adventure enthusiasts on social media, and hosting a variety of writers/influencers each season, we’re able to position the destination in the most positive way, educate our audiences and encourage overnight visitation year-round.
Public Relations / Press Releases
Influencer marketing (also influence marketing) is a form of marketing in which focus is placed on influential people rather than the target market as a whole. It identifies the individuals that have influence over potential customers, and orients marketing activities around these influencers. For Discover Siskiyou, this means working with qualified influencers to bring them to Siskiyou to have their own adventure, and sharing it with their own communities. In FY2017/18 the Discover Siskiyou team invested $23,000 into this initiative and received $147,000 back in target audience exposure and engagement. Not only does this provide Siskiyou with exposure in the marketplace, it allows individual businesses and communities to benefit through custom itinerary development. If your business or community has something to offer an influencer, let us know!
Co-Op Partner Marketing
Discover Siskiyou recognizes that the best way to maximize a destination’s tourism budget and bring the highest value to the entire region is to build partnerships and combine marketing efforts into one coherent voice. Discover Siskiyou’s partnership approach is modeled after similar programs in the industry, often referred to as a “cooperative model” or “co-op” model. In this model, Discover Siskiyou seeks partners for specific advertising opportunities to achieve a unified goal. Sharing the cost of advertising allows our partners to extend their marketing budget and leverage Discover Siskiyou’s. Discover Siskiyou’s Co-op Marketing Partnership Program is an application-based program that provides cooperative marketing and promotion support to all partners. Interested? Shoot us an email.
Discover Siskiyou loves to promote and advertise all of the amazing assets our community has to offer a tourist. We also recognize that there are amazing projects happening within each individual community in Siskiyou that works to achieve and increase overnight stays. In the FY 2018/19, Discover Siskiyou has committed $62,000 in budget to reinvest in the tourism marketing activities within individual communities through a competitive application process.
Discover Siskiyou operates an ongoing blog “Get Inspired” on DiscoverSiskiyou.com and is tapping our local talent to share experience, insight, and adventure on specific niche activities throughout the county. Have something you’d like to blog about? Let us know.