Leadership and Staff
Tonya Dowse has been the Executive Director of the Siskiyou Economic Development Council since 2005 and of the Discover Siskiyou team since its inception in 2015. Tonya successfully led the industry strategy among lodging property owners in Siskiyou that led to the development of the Tourism Improvement District and Discover Siskiyou. Tonya has over 20 years of experience in Economic Development and has always recognized the importance of the tourism sector to the economy in Siskiyou. Tonya represents the communities of Siskiyou County at the state level in leadership and advisory board positions. Tonya has economic development experience in several locations in California and Oregon and has in-depth knowledge in economic and community development. Her experience in marketing, analysis, administration, and leadership has been extremely important to the organization as well as partners in the community.
Niki Brown handles strategy and special projects within Discover Siskiyou. She has been a lead on the Discover Siskiyou team prior to the district forming, playing a fundamental role in the successful development of the district. With a degree in Design Management and Business Marketing from Oregon State University, Niki has over 13 years of extensive experience in sales, marketing, and project management. Niki came to Siskiyou County in 2010 after leaving her hometown of Portland, Oregon, where she worked on a niche sales and marketing team gaining invaluable experience in developing marketing strategies, negotiating contracts, and overseeing project implementation. Since coming to northern California, Niki has had the opportunity to combine her experience in marketing with her passion for driving the successful implementation of Discover Siskiyou forward. In her spare time, Niki and her husband run a small farm in
Scott Valley where they raise their four small children.
Creative Content Manager
Bio Coming Soon.
As Communications Manager, Heather Dodds serves as the primary point of contact for Siskiyou TBID stakeholders. With a degree in Journalism from Biola University, she has more than a decade of experience in communications, including newspaper writing and editing, public relations, social media content creation, and financial services marketing. Heather moved to Siskiyou County from Los Angeles in 2007, and while she initially planned to stay for just a few months, the gorgeous scenery, friendly people, and lack of traffic won her over. In her spare time, she runs a small business on Etsy and coaches at CrossFit Northern Limits in Yreka. If you have questions or comments about the TBID, talk to Heather!
General Manager of Mt. Shasta’s Best Western Plus Treehouse Inn
Owner of Weed’s Hi-Lo Motel, Café, and RV Park
Director of Operations: Yreka’s Baymont Inn
Cave Springs, Dunsmuir
Vacation Rentals, Dunsmuir + Mt. Shasta
Owner of the McCloud Mercantile
General Manager of Yreka's Holiday Inn Express