“What If”
Coop with Visit California Campaign
In Summer 2021 we took advantage of the Visit California co-op “What If” campaign opportunity, with ads showing on Expedia.com as well as TV streaming services. The inspirational “What If, California” campaign builds on in-state marketing efforts to promote the power of possibility to a national audience through digital, online TV and linear TV layers to boost California’s economic recovery.
The key campaign objective is to restore and increase leisure spend in California.
Stimulate California’s tourism economy and inspire domestic travel
Broaden campaign reach to drive deeper consumer penetration
Shorten the recovery timeframe by aggressively marketing the invitation to travel
Balance the distribution of travel across the state
15 and 30 Second Video Spots
