Monthly Update: April 2023
'Epic' Billboards Winter
Campaign Results
We are very pleased with the results from our winter digital billboard campaign along I-80 during Feb/March. Each mobile device that passes a billboard is served retargeted ads during the weeks the campaign is active, resulting in the click through rate (CTR) data reported below:
1,000,311 impressions delivered
6,314 total ads clicked
.63% CTR
One of company's highest CTRs seen in the Norcal region and among top-tier nationwide
'Epic' Billboards Spring Run
When our winter billboards concluded we ran right into our spring campaign pictured above, which runs for the whole month of April on highways in the Sacramento area. Like our winter campaign, mobile devices that pass the billboards are served retargeted advertising. Our results so far are strong:
805, 706 impressions delivered as of week 3
.45% CTR
We'll report back with full campaign results in the next newsletter
Gold Rush Days Update
Discover Siskiyou has partnered with the City of Yreka and Rain Rock Casino to present Gold Rush Days 2023. This year, the event will be held over two days - June 10-11 - and is being marketed to locals as well as visitors from out of the area looking for weekend trip ideas. The event will feature live music both days, a street fair, food trucks and beverage vendors, a mechanical bull, an antiques appraiser, historic carriage tours, old West photos, and much more! See the full event details on the event website.
Vendors can apply online here
USA Today National Parks Guide
The above ad will appear in the USA Today "Guide to Our National Parks" from June 2023-June 2024, available side-by-side wherever USA Today is sold. Additionally, more than 10M travel enthusiasts will be sent a digital version of the publication.
'Get Inspired' Blog
The rich history of our region was shaped by the vibrant communities of Native people that still live and exist in modern Siskiyou today, and in this month's blog post we invite visitors to explore our region’s native lands and learn about its cultural heritage. Click here to read the post!
'Town and Trails' Pass Update
Part guide, part prize package and 100% adventure, the Discover Siskiyou Town & Trails Pass is a ticket to explore the most beautiful and exciting attractions that Siskiyou has to offer. Users can check in at pre-determined points of interest for prizes and a chance to win a Siskiyou vacation package. Below are a few stats from the first two months of usage:
171 downloads
Top check ins: Denny Bar Co., Hedge Creek Falls, Hi-Lo Cafe
Next Pass will feature the Volcanic Legacy Scenic Byway and will be a collaboration with Klamath and Lassen counties
PR Links: April 2023
The following PR links are results from active pitching by our PR team:
11 Coolest Small Towns In Northern California For A Summer Vacation
WorldAtlas | April 5, 2023
Mount Shasta was included as one of the coolest small towns in Northern California to visit on your summer vacation!
The Golden Age of California Craft Beer
Visit California | April 6, 2023
At the Visit California San Francisco Media Reception our PR team attended in September 2022, Visit California inquired as to send them beer for inclusion in this story. They included a callout to Etna Brewing.
7 Underrated Northern California Towns That Deserve A Second Look
Only In Your State | April 12, 2023
Montague was included as one of the seven underrated Northern California towns.
Only In Your State | April 12, 2023
Christy included the Volcanic Legacy Scenic Byway in her article and made mentions of Mount Shasta, Lava Beds National Monument, Lassen National Park and Crater Lake National Park.
13 Incredible Swimming Holes in Northern California
7x7 Bay Area | April 11, 2023
7x7 Bay Area included McCloud Falls (Upper, Middle, Lower) as a place to find incredible swimming holes in Northern California.
Discover Mossbrae Falls — The Gorgeous "Forbidden" Waterfall
AZ Animals | April 16, 2023
Kirstin did a highlight piece on Mossbrae Falls for AZ Animals and called out Siskiyou County.
https://www.sfgate.com/shopping/article/things-to-do-in-shasta-17918283.php
SFGate | April 25, 2023
This Mt. Shasta getaway piece calls out Grinduro, LOGE, Mt. Shasta, Mt. Shasta Resort, Inn at Mt. Shasta and more. ..
Brochure Re-Stocks
Reminder: if you need more Discover Siskiyou brochures to display at your business, please reach out to our team so we can replenish your supply. You can call our office at (530) 842-1638 and follow the phone tree directions to reach the Discover Siskiyou office, or email sarah@discoversiskiyou.com