Friday Update: 09/17/21
Discover Siskiyou + Visit CA Co-Op
Our second "What If" campaign video in partnership with Visit CA is ready! Click the image above to view. The video ad will be shown on Expedia as well as connected TV content that will be aired by media partners like Hulu, ESPN, Travel + Leisure, HGTV and more.
Digital Billboard Summer Campaign Recap
Our summer digital billboard and digital mobile campaign in the Sacramento area concluded last week, and we saw some awesome results and great value with this recent program, just as we did previously in the spring! Below are highlights from the deliverable details for each aspect of the campaign:
Digital Mobile “Smart Billboard”:
1,002,798 total ads delivered
2,798 FREE additional ads delivered
1,898 total ads clicked on
0.19% total click through rate (CTR)
Digital Bulletins:
5,265,913 total impression delivered over the 4-week program!
8.8% free added value
17,668 FREE additional :08 second spots delivered
218,918 total :08 second spots delivered
Siskiyou in the News
https://www.nbclosangeles.com/the-scene/peaceful-autumn-treks-are-on-the-golden-state-breeze/2681972/
https://www.onlyinyourstate.com/northern-california/hotel-dunsmuir-norcal/
https://www.onlyinyourstate.com/northern-california/fall-foliage-2021-norcal/
Discover Siskiyou Industry Resources
As a reminder, we have an industry-facing website just for local tourism stakeholders at www.industry.discoversiskiyou.com. Under the "resources" tab you will find a marketing toolkit containing photos and videos that are free for you to use in your marketing as well as on your website, blog, email marketing, etc. You can also click on "Partner Opportunities" to submit events to our calendar. We also publish meeting minutes, marketing reports, and more on this site - make sure you bookmark it and check in regularly to keep up with our activities!
CDBG Relief Grant
Low-to-moderate income businesses in Siskiyou County can apply for the local CDBG Relief Grant for COVID-19 losses. This grant for is made possible by our local City and County officials and the Siskiyou Economic Development Council.
Apply online at: www.siskiyoucounty.org/recovery
Events Calendar
We're seeing more and more events being put back on the calendar as restrictions ease - if you've got upcoming events scheduled, please submit them by clicking the link below so we can get them on our events calendar ASAP!