Public Relations

Using tactics such as media relations, social media and FAM* tours, Discover Siskiyou can showcase all that the destination has to offer to those most likely to visit the region. This approach is storytelling at its finest. Through blogs, pitching journalists, connecting with adventure enthusiasts on social media, and hosting a variety of writers/influencers each season, we’re able to position the destination in the most positive way, educate our audiences and encourage overnight visitation year-round. 

*FAM stands for “familiarization” tour. It is bringing people to Siskiyou to experience what the state has to offer first-hand.

See our weekly Friday Updates and monthly Marketing Updates for Siskiyou links in the press.

• FAM Tours

• Social Media

• Public Relations / Press Releases