Monthly Update: April 2022
Friday Updates Now Monthly Updates
In order to reduce clutter in your inboxes, we have decided to move from weekly to monthly updates going forward. You can look for our program updates on the last Friday of every month, and as always, feel free to email me at heather@discoversiskiyou.com if you have questions or would like more information about any of the projects we are working on!
Get Inspired Blog
We had two posts go live this month on the Discover Siskiyou blog this month - click the links below to read!
Explore the Volcanic Legacy Scenic Byway
Be a Tourist in Your Own County
California Travel Guide Ad
The California Travel Guide is distributed throughout the US and Canada in retail newsstands, AAA offices in California, and the United, American, and Delta lounges at major US airports. We will have a full page ad (pictured above) in the 2022 edition, as well as a 500-word editorial about some of Siskiyou's top outdoor recreation attractions. Look for copies this summer!
Get Inspired Email
Our Get Inspired email list has grown to 3,500+ subscribers! This month we sent out an email listing our top 5 outdoor spring activities in Siskiyou. Click here to view the email.
Events Calendar
Our team is working hard to gather events to populate our events calendar. If you have an upcoming event you'd like us to add, email heather@discoversiskiyou.com
Additional Notes
The Q3 metrics and PR report is live on the industry site.
Program Director Heather Dodds presented at the California Trails + Greenway Conference this week about the SEDC's and Discover Siskiyou's experience blending economic development and outdoor recreation.
We will host two social media influencers in May.
Secured a digital billboard campaign to run the month of June on all major Sacramento area freeways - stay tuned for artwork coming next month!
Working with Augustine on a new campaign to be used on billboards, digital, and print ads for the next fiscal year.
Assisting the Volcanic Legacy Scenic Byway with creating an Instagram account and social media content strategy.
Assisting with the implementation of the Recreation Economies for Rural Communities technical assistance grant awarded to the SEDC to market Yreka as a basecamp for outdoor recreation.
Discover Siskiyou will have a booth at Grinduro and the Mount Shasta Fourth of July Street Fair - if you are there, come say hi!