Monthly Update: May 2022
New Campaign: 'Epic in Every Direction'
We are excited to announce the launch of our newest marketing campaign, "Epic in Every Direction." Working closely with our staff, our creative partners at Augustine Agency developed this creative campaign that refreshes messaging, amplifies emotional connection, and appeals to current audience/industry trends, with the ultimate goal of increasing overnight visitation to the destination, especially in the shoulder seasons. The Epic in Every Direction campaign touches on our core marketing pillars: untamed adventure, four seasons/four regions, emotional connection, and local pride.
Pictured above is the art as it will appear on our Sacramento-area digital billboards in June, and below is the double-truck ad that will appear in the Stern Grove Music Festival program inserted into the SF Weekly throughout the summer. The campaign will be updated with new photos seasonally.
Social Media Influencers
This month we hosted two social media influencers: The.Girl.Scout and California Through My Lens.
Lindsey from The Girl Scout featured Mount Shasta, Yreka OHV areas, and Scott Valley. Josh from California Through My Lens primarily featured hiking in the South Siskiyou region. Look for metrics from each of these influencers in our next quarterly metrics report!
Thank you to LOGE, the Inn at Mount Shasta, and the Etna Motel for providing special rates to host these influencers. If your property would like to host future influencers, please email heather@discoversiskiyou.com
Get Inspired Blog
We had two posts go live this month on the Discover Siskiyou blog this month - click the links below to read!
5 Things to do on Memorial Day Weekend in Siskiyou
COVID-19: Siskiyou is Wide Open!
DS at Grinduro
Thank you to everyone who stopped by our Grinduro booth last weekend at Shastice Park in Mount Shasta! Our staff was able to connect with many out-of-town visitors, many of whom were visiting Siskiyou for the first time. Most (if not all!) visitors we spoke with said they couldn't wait to come back, and were eager to take our rack cards to help guide their activities on future trips. Thank you to the SORA team for putting on a wonderful event!
Social Media Update
With the Instagram algorithm favoring Reels, Digital Marketing Manager Kevin Shinohara has been focusing on creating more of these short video snippets to share on our feed and in stories. Our most popular reel has had more than 69,000 views! Kevin is able to repurpose these videos for use on Tik Tok as well - follow us on Tik Tok @SeeSiskiyou.
Siskiyou Wedding Guide
Discover Siskiyou PR/Events Manager Sarah Eberenz is working on a digital wedding guide for those looking to have their weddings in Siskiyou. If you have a wedding venue or wedding related business (catering, photography, wedding planner, wedding cakes, table/chair rentals, etc) please reach out to Sarah@discoversiskiyou.com to be included!
Events Calendar
Our team is working hard to gather events to populate our events calendar. If you have an upcoming event you'd like us to add, email heather@discoversiskiyou.com
Additional Activities
Working on FY 2022/23 Marketing Plan + Budget
Updating Local Initiatives program parameters - more info coming soon
Producing a promotional video for the Volcanic Legacy Scenic Byway
Assisting with the implementation of the Recreation Economies for Rural Communities technical assistance grant awarded to the SEDC to market Yreka as a basecamp for outdoor recreation