Monthly Highlights: December 2023
Event marketing award applications to go live tuesday, jan. 2
The Discover Siskiyou Event Marketing Award Program is a way for our local businesses, tourism groups, and collectives to leverage Discover Siskiyou dollars to increase tourism to individual communities. Ten awards in the amount of $3,000 will be awarded to local events from Jan. 2,-June 30, 2024 via a competitive online application process. The intent of this program is to use events to drive tourism to the region and increase overnight stays in lodging properties. Applications will be posted at the link below on Tuesday, Jan. 2 and MUST be submitted electronically via the online form. Applications are reviewed in the order in which they are received, and once 10 applications are approved, the funding will close and any pending applications will not be reviewed.
If you have questions about the application process, email heather@discoversiskiyou.com.
Yreka Night of Lights
In the spring of 2023, the City of Yreka approached Discover Siskiyou about the city investing in our professional staff to plan and advertise the City's two largest annual events - Night of Lights and Gold Rush Days. In accordance with the goals of the Siskiyou Economic Development Council and Discover Siskiyou, the mission of these events are to generate downtown business revenue and sales tax for Yreka, increase overnight stays in Yreka lodging properties, and foster identity and community pride. Despite unfavorable weather conditions for this year's Night of Lights event, we are happy to report that our team created a memorable and well attended evening on Miner Street in Yreka.
According to Placer AI, a location analytics tool our team uses regularly, there were a total of 3,700 unique visits to the Yreka Downtown Historic District on December 2, 2023 for the Night of Lights event. Of those recorded visits, 89.4% reside in Siskiyou, and 10.6% outside the county with an estimated Economic Impact of $116,100.Despite the rain, visitors stayed on average over 70 minutes during the event. What a pleasure to partner with the City of Yreka on this annual event!
Siskiyou Country Radio Ads
Starting this month, we began running ads on Siskiyou's newest digital radio station, Siskiyou Country. Listeners throughout California (and the US) are tuning in for country music and shows including the Old Farmers Almanac Sh0w, the Kevin Sponsler Show, Red Steagall's Cowboy Corner, and more. Advertising on local stations allow us to reach residents and in-market visitors to promote events and season-appropriate activities in Siskiyou, with the goal of driving traffic to our site.
Tune in on Google Play or ask Alexa to play Siskiyou Country Radio!
Siskiyou Inspiration Newsletter + Blog
This month's Get Inspired blog post and Siskiyou Inspiration newsletter acknowledged the slow start to our ski season this year and focused on how to prepare for future ski trips as well as late-season outdoor activities that are usually impossible this time of year due to snow. Click below to read more:
Tips to Prepare for the Ski Season in Siskiyou
PR Links: december 2023
The following PR links are results from active pitching by our PR team:
11 Most Underrated Towns In Northern California To Take A Trip To
WorldAtlas | December 12, 2023
*** Yreka was included in a roundup of underrated Northern California towns!
10 Crazy Affordable Small Towns In California
TheTravel | December 14, 2023
*** McCloud was included in this roundup of affordable small towns in California, with a callout to McCloud Mercantile and McCloud Hotel.
Best Culinary and Outdoor Trails in California
Visit California | December 20, 2023
*** Visit California included Siskiyou’s Beer Trail in their roundup of best California trails, making a callout to Dunsmuir Brewery Works, Siskiyou Brew Works, Pipeline and Mt. Shasta Brewing.
6 Snow-Savvy Reasons to Ski Midweek This Winter
Visit California | December 22, 2023
*** Visit California included Mt. Shasta Ski Park and hyperlinked back to our website in their roundup of midweek ski travel.
6 Best Small Towns In California For Outdoor Enthusiasts
WorldAtlas | December 21, 2023
*** Mt. Shasta AND Dunsmuir were listed as two of the best small towns for outdoor enthusiasts in California!
Discover Siskiyou
Industry Site
Are you taking advantage of everything our stakeholder site has to offer? From photo/video assets to monthly metrics reports, content submissions, and more, this site is your one-stop-shop for Discover Siskiyou resources and information. Make sure you have it bookmarked because we update regularly!