Monthly Update: February 2023
'Epic' Digital Billboards
From February - April, drivers headed to and from Tahoe from Sacramento on I-80 will be greeted with the above "Epic" Discover Siskiyou digital billboards promoting winter sports in Siskiyou. In addition to the boards (0ne on each side of the interstate), every cell phone user that passes each billboard will be served digital ads during those two months, providing much-important repeat exposure to our brand. In the first week of our campaign, we had 132,043 impressions delivered with a click-through-rate of .58% - almost triple the industry standard of .2%. We'll report back with final campaign results in April!
Town + Trails Mobile Pass
The Discover Siskiyou Town + Trails Pass has been active for a full month, and we've had 150 signups!
Part guide, part prize package and 100% adventure, the Town and Trails Pass is a visitor's ticket to explore the most beautiful and exciting attractions that Siskiyou has to offer. Users can check in using their smartphones at pre-selected points of interests and earn points to win prizes. Points of interests for this pass include trailheads, natural attractions, and local businesses. Simply download the pass, add the icon to your phone's homescreen (instructions included with signup), and start checking in to win prizes!
Learn more by clicking here!
Redding Bridal Show
In February, our team co-hosted a booth at the Redding Bridal Show with Shasta View Lodge. In addition to promoting Siskiyou as an ideal North State wedding/honeymoon/bachelor/bachelorette trip location, we also collected contact info via a giveaway for a FREE wedding package generously donated by Shasta View Lodge. We had 129 entries, and our booth had a line formed for most of the event. Thank you to Shasta View Lodge for partnering with us to promote Siskiyou at this event!
If you operate a wedding venue or provide a wedding-related service (catering, rentals, flowers, etc.) please reply to this email so that we can add you to our Siskiyou Wedding Guide.
Blog + Email Newsletter
This month's Get Inspired newsletter and blog post featured all of the things to see and do in Siskiyou with your friend group. From outdoor fun to unique lodging and amazing restaurants, we included links to everything needed to create a memorable weekend getaway for friends!
Click here to read
Greenhorn Park Feature
The Discover Siskiyou team worked with State Point Media to put together an advertorial feature on Yreka's Greenhorn Park, which has resulted in over 19 media placements with 1M+ reach! Click here to view the article.
Past features have included:
Memory-Making Destinations (2.6M Reach)
Lava Beds National Monument (1.7M Reach)
Winter Activities for Adventurous Californians (2.2M Reach)
Fall Road Trips (2M Reach)
Event Marketing Awards Claimed
The second Event Marketing Award application window opened Jan. 1, and all awards were claimed within three weeks! We are so excited to see all of the great events planned for this community. Should the Discover Siskiyou Management Committee decide to continue the program next fiscal year, applications will re-open on July 1.
Even if you did not receive an award, our team can still help you amplify your event via our marketing channels. Please email Program Director Heather Dodds at heather@discoversiskiyou.com to learn about how our team can assist!
PR Report: December 2022
EARNED MEDIA RESULTS
Secured Clips: 8
Estimated Digital Monthly Visits: 15M
Estimated Digital Coverage Views: 103.5K
Coverage featured unique places to visit in 2023,10 must see places to see, Top 5 ski resorts in Northern California, places to visit for Christmas magic and $1.5 Million for Siskiyou County's climate resiliency plan.
Brochure Re-Stocks
Reminder: if you need more Discover Siskiyou brochures to display at your business, please reach out to our team so we can replenish your supply. You can call our office at (530) 842-1638 and follow the phone tree directions to reach the Discover Siskiyou office, or email sarah@discoversiskiyou.com