Monthly Update: January 2023
Town + Trails Mobile Pass Launch
EXPLORE.
CHECK IN.
WIN PRIZES.
We officially launched the Discover Siskiyou Town + Trails Pass this month!
Part guide, part prize package and 100% adventure, the Town and Trails Pass is a visitor's ticket to explore the most beautiful and exciting attractions that Siskiyou has to offer. Users can check in using their smartphones at pre-selected points of interests and earn points to win prizes. Points of interests for this pass include trailheads, natural attractions, and local businesses.
Learn more by clicking here!
Event Marketing Awards Claimed
The second Event Marketing Award application window opened Jan. 1, and all awards were claimed within three weeks! We are so excited to see all of the great events planned for this community. Should the Discover Siskiyou Management Committee decide to continue the program next fiscal year, applications will re-open on July 1.
Even if you did not receive an award, our team can still help you amplify your event via our marketing channels. Please email Program Director Heather Dodds at heather@discoversiskiyou.com to learn about how our team can assist!
Email Marketing: Cycling in Siskiyou
This month's Get Inspired newsletter centered on all the amazing cycling events planned this spring in Siskiyou! Click here to read the email.
Digital Marketing: Cycling Tips
Speaking of cycling events, we partnered with Shasta Gravel Hugger on a set of three ads to run on the Cycling Tips website and social pages over the next month. Road/gravel cycling is proving to be a great niche to promote in North Siskiyou, and we are always excited when we can work with our outdoor recreation stakeholders on campaigns. Make sure to follow @cyclingtips if you're not already!
PR Report: November 2022
EARNED MEDIA RESULTS
Secured Clips: 9
Estimated Digital Monthly Visits: 14.9M
Estimated Digital Coverage Views: 85K
Coverage featured Veterans Day fishing spots, beautiful places in Northern California, top 15 Northern California getaways, romantic resorts in Northern California, fun things to do in California during the holidays and things to do in the Redding area.
COVERAGE LINKS:
• KRCR – Lake Siskiyou Named One of America's Best Lakes to Fish on Veterans Day
• Vacation Inspiration - 7 Staggeringly Beautiful Places in Northern California
• Trips to Discover - Top 15 Winter Getaways in Northern California
• Only In Your State - 10 Places in Northern California That Are Off The Beaten PathBut Worth The Trip
• Trips to Discover - 11 Most Romantic Resorts in Nothern California
• Visit California – 50 Fun Things to Do in California During The Holidays
• Record Searchlight – 24 Things to Do in Redding Area, Siskiyou Before 2023
• Visit California – Shopping Season in California
• Visit California: New Year, New You: Health and Wellness Resolutions
Brochure Re-Stocks
Reminder: if you need more Discover Siskiyou brochures to display at your business, please reach out to our team so we can replenish your supply. You can call our office at (530) 842-1638 and follow the phone tree directions to reach the Discover Siskiyou office, or email sarah@discoversiskiyou.com