Monthly Update: June 2023
Yreka Gold Rush Days
Yreka Gold Rush Days was a huge success! Event goers experienced an elevated two-days full of western fun and entertainment. This year’s event featured a mechanical bull, old west photo booth, antique appraiser, western obstacle course, outdoor saloon, corn hole tournament, Yreka Volunteer Fire Department pancake breakfast, a variety of food options, beer, cocktails, sweets and treats. There were numerous artisan vendor booths, a gold nugget hunt, historical carriage rides, and a display of real modern day gold mining equipment. The Yreka Stage was used to host a professionally produced stage and light show complete with a 12’ video wall, 10- piece WesternTheatre Show, and Country Western musical lineup that includedTownship, The Main Street Band, Joe & Martina, Cripple Creek Band,Manzanita, Jessie Leigh.
Below are a few stats from the weekend:
$11,000 in community sponsorships secured
Attendance of 4,500*
47.1% of attendees live outside Yreka*
Yreka hotels accounted for 9% of attendee's starting location (up from 3% in 2022)*
*Data collected by Placer.ai cell phone tracking analytics tool
Discover Siskiyou Event Awards
Our Event Marketing Awards program is OPEN! Ten awards in the amount of $3,000 will be available for Siskiyou County event organizers through December 31. Click the link below to view program parameters and fill out an online application.
New Volcanic Legacy Scenic
Byway Mobile Pass Launched Today!
Part visitor’s guide, part prize package and 100% adventure, the Discover Siskiyou Volcanic Legacy Scenic Byway Pass is your ticket to an unforgettable journey across the “crown jewel” of the American Highway System. Explore every breathtaking sight — volcanoes, mountain peaks, wildlife, oh my! — along the way as you travel through three counties, two national parks and a national monument spanning the state line between California and Oregon. Sign up for the Volcanic Legacy Scenic Byway Pass to earn points along your trek and be entered for a chance to win a two-night stay in every participating county! With this pass and the open road ahead of you, the possibilities are endless.
Siskiyou Inspiration Newsletter
Summer holds all kinds of epic possibilities in Siskiyou. This month's Siskiyou Inspiration Newsletter featured summer events not to miss, "stay and play" itinerary ideas, and epic eateries.
'Get Inspired' Blog
Click the links below to check out this month's Get Inspired blog posts!
Stay Serious About Fire Safety This Summer in Siskiyou
Enjoy a Camping Adventure in Siskiyou
PR Links: June 2023
PR Links: June 2023
The following PR links are results from active pitching by our PR team:
11 Best Campgrounds in Northern California
Nomad Lawyer | May 25, 2023
*** Nomad Lawyer included Castle Crags as one of the best campgrounds in Northern California.
8 Mountains with the Most Epic Views in the U.S.
MSN Syndication | May 31, 2023
*** MSN syndicated a past article from Travelicious, which lists Mt. Shasta as one of the mountains with epic views.
6 Tips for Your First Gravel Ride
Bicycling | June 1, 2023
*** Article featured Grinduro in Mt. Shasta
The Wildflower Superbloom Continues in California’s Mountains This Summer
Thrillist | June 8, 2023
*** We work with this writer, and she reached out to us for this story asking to provide some insight on the superbloom in Siskiyou so she could make sure to include it in her piece.
Most Northern Californians Have Never Heard Of This Fascinating Early California History Museum
Only In Your State | June 26, 2023
*** We work with Only In Your State often and Kate included Yreka and the Siskiyou County Museum in her piece.
These Small Towns In Northern California Come Alive In Summer
WorldAtlas | June 26, 2023
*** Dunsmuir was included in this WorldAtlas roundup of small towns in Northern California that come alive in the summer, with callouts to Hedge Creek Falls, Castle Crags and more.
3 Underrated Cycling Destinations In California And Texas
GearMinded | June 28, 2023
*** We pitched Dan for bike-friendly destinations, and he ran with it! He called out the Black Butte Trail, The Wheelhouse, Deadwood Supply Co., and more!