marketing update: winter 2024
ski & stay packages
With the ski and snowboard season in full swing, we are looking to put together ski and stay packages in Siskiyou for the winter season! Any lodging properties interested in offering a discounted rate with the booking of a multi-night ski package can reach out to jason@siskiyoucounty.org
yreka night of lights event recap
For the the third year, the City of Yreka and Discover Siskiyou partnered to host Night of Lights, the annual holiday tree lighting event in Yreka’s historic downtown district for December. Elements included an artisan craft vendor fair, mobile food and beverage service, an engineered light and entertainment show, photos with Santa and Mrs. Claus, magician, balloon artist, face painting, crowd engagement with cash and prizes, print-making activity, multiple photo opportunities, holiday decorations, market lighting and much more.
According to Placer AI, our location analytics tool, there were a total of 3,000 unique visits to the Yreka Downtown Historic District during the event. Placer AI estimates the economic impact of the event to be approximately $108,000 (sales tax revenue, local shopping, rooms booked, etc). The Discover Siskiyou team secured $9,545 in vendor fees and sponsorships for this event. Event sponsors included Suburban Propane; Mechanics Bank; Rain Rock Casino, Resort, and Hotel; Cal-Ore; Pfeiffer Vacuum+Fab Solutions; AgWest Farm Credit; Fairchild Medical Center; JoAnne Lang, Realtor®; Pacific Power, Yreka Transfer, and the Yreka Elks Lodge.
event planning guides
Well-planned community events help drive tourism spend and overnight stays in Siskiyou. It also promotes the goals of the Siskiyou Economic Council by supporting the local economy and fostering business growth.
To that end, our team has published an event planning guide to assist community event planners in Siskiyou and increase visitation to the area. Additionally, we have created an event monetization guide to help organizers secure sponsor dollars to support their events. Click here to access the guides!
Get Inspired Newsletter + Blog Posts
Our blog posts are linked in our Get Inspired newsletters, which we send out twice per month to our email subscribers. Recent posts have included Shop Siskiyou’s Unique Local Finds, Siskiyou’s Ultimate Slices, Holiday Happenings, Museums: Explore Siskiyou’s History, and more! Visit the blog here.
As part of our co-op marketing program, we will feature your tourism-related business prominently in our newsletters for a small advertising fee. If you’re interested, please email amanda@discoversiskiyou.com for more information!
recent pr hits
Active pitching by our PR team resulted in the following media pickups in November:
•The Travel - 8 Scenic But Underrated Mountain Towns In The Sierra Nevada
•Enjoy Magazine - Walking in a Winter Wonderland
•WorldAtlas - 7 Secluded Towns in Northern California
•Only in Your State - California Has Tons of Volcanoes and They’re Absolutely Incredible
•Islands - California's Most Remote State Park Is A Roadless Wetland Full Of Springs & Shoreline
•Matador Network - The 11 Best Small Mountain Towns in The US
•North State Parent - Celebrate the Holidays in the North State Family Style! •California - 7 Affordable Ski Resorts in California
