Monthly Update: September 2023
New 'EPIC' ads hit Sacramento Airport, Freeway Billboards
On October 1, our latest round of EPIC ads will launch in the Sacramento Area on multiple digital freeway billboards as well as on baggage claim displays at the Sacramento Airport. Mobile devices that pass by the displays will be served additional EPIC ads. This strategy has proven very successful for us in the past, and we will share campaign metrics at the end of the month! The billboards are live for the month of October, and the Sacramento Airport ads will run for six months, with art updated periodically throughout that time frame. Click the image above to view the first video that will be shown at the airport baggage claim!
Siskiyou Inspiration: Autumn Adventures and Creating
Family Memories
This month's Get Inspired blog posts and Siskiyou Inspiration newsletters focused on fall, from autumn adventures to family-friendly activities. Click below to read!
Discover Siskiyou Industry Site
Are you taking advantage of everything our stakeholder site has to offer? From photo/video assets to monthly metrics reports, content submissions, and more, this site is your one-stop-shop for Discover Siskiyou resources and information. Make sure you have it bookmarked because we update regularly!
Siskiyou Climate Collaborative
The Discover Siskiyou team is proud to be a member of the new Siskiyou Climate Collaborative (SCC) project. SCC partners are working together to pursue planning and funding opportunities to prepare us for wildfires, droughts, and extreme climate events that impact tourism and hospitality in Siskiyou.
The SCC unites partners from natural resources, agriculture, outdoor recreation, workforce and tribal expertise who are committed to inclusive and equitable planning to seek solutions for Siskiyou County’s diverse working landscape.
For more information, visit https://www.siskiyoucounty.org/climatecollaborative
PR Links: September 2023
The following PR links are results from active pitching by our PR team:
AZ Animals | September 10, 2023
*** AZ Animals featured Lake Siskiyou fishing info
Visit the Oldest Fish Hatchery West of the Mississippi in Northern California
Active NorCal | September 11, 2023
*** Active NorCal featured the Mount Shasta Fish Hatchery in their article.
10 Off The Beaten Path Northern California Towns
WorldAtlas | September 17, 2023
*** Included Mount Shasta as one of the best off the beaten path Northern California towns.
Smokey Bear takes flight! Iconic wildfire prevention mascot soars over Montague
KRCR | September 21, 2023
*** KRCR TV News included the Montague Balloon Fair, with callouts to the schedule and what to expect this weekend.
Montague Hot Air Balloon Fair Soars to New Heights
KOBI | September 22, 2023
*** KOBI TV News broadcast live from the Montague Balloon Fair