Monthly Update: December 2022
December Event Support:
Mt. Shasta Ski Park Season Stokefest + Yreka Night of Lights
Discover Siskiyou worked with the Mt. Shasta Ski Park as well as the City of Yreka on two very successful December events: the Mt. Shasta Ski Park Season Stokefest and the City of Yreka’s Night of Lights. Discover Siskiyou is making an investment in quality local events that add value to the visitor experience, drive room nights and repeat visits, and bolster sales for local businesses. Event organizers planning events for January - June 2023 are encouraged to apply for an event marketing award.
Email Marketing + Blog Post: Affordable Winter Fun in Siskiyou
With travelers feeling the burden of high gas prices and inflation, this month’s marketing email + blog post focused on wallet-friendly winter adventures in Siskiyou. See what we’re recommending for activities that won’t break the bank!
PR Report: November 2022
EARNED MEDIA RESULTS
Secured Clips: 9
Estimated Digital Monthly Visits: 14.9M
Estimated Digital Coverage Views: 85K
Coverage featured Veterans Day fishing spots, beautiful places in Northern California,
top 15 Northern California getaways, romantic resorts in Northern California, fun things to do in California during the holidays and things to do in the Redding area.
Hotel Lobby Loop Video
You can view a 90-second silent loop video we put together highlighting places to see in Siskiyou. We created the video as a tool for lodging properties to show in their lobbies/dining areas in order to highlight all of the things to see and do in Siskiyou to encourage extended and/or repeat visits. If you'd like us to mail you a flash drive pre-loaded with the loop video, please email kevin@discoversiskiyou.com
10 Event Marketing Awards Available through June 2023
Application Window Opens Jan. 1
From Jan 1 - June 30 2023, Discover Siskiyou will fund 10 event marketing awards in the amount of $3,000 to local entities hosting events in Siskiyou. These awards may be used to book talent (musicians, guest speakers, workshop leaders, etc.) as well as marketing and advertising expenses including but not limited to posters and mailers, social media ads and influencers, display ads, and media buys. Awards may not be used for “hard” costs such as facility rentals, labor, insurance, or general operating expenses.
Events funded during the first window (July - December) included:
Montague Balloon Festival
Rollin' in Weed Car Show
Mt. Shasta Winter Magic
Dunsmuir Steampunk Festival
McCloud Apple Festival
Jefferson State Flixx Festival
McCloud Winterfest
Mt. Shasta Museum Event Series
Mt. Shasta Ski Park Season Kickoff Event
Siskiyou Scenic Bike Ride