Monthly Update: November 2022
Instagram 10K Follower Giveaway
To celebrate reaching 10,000 followers on Instagram, we partnered with five local businesses to offer an epic giveaway this month. Social media giveaways are a great opportunity to increase awareness, followers, and engagement. Thanks to Pipeline Craft Taps, LOGE, Denny Bar Co, Out Livin', and Active Norcal for partnering with us to offer this fantastic prize package! Our page gained 1K+ followers from this giveaway and the post received 5K+ comments.
Season Stoke Fest @ Mt. Shasta Ski Park
This Friday, Discover Siskiyou is partnering with the Mt. Shasta Ski Park to host a Season Stoke Fest event to usher in the winter ski/snowboard season! The evening will include a screening of TGR film "Magic Hour" as well as a preview video of the new Gray Butte lift as well as food, beer, and giveaways. This event is part of our larger events strategy to use events to draw more overnight stays in Siskiyou. The event was advertised from Southern Oregon down through the Bay Area, and messaging has encouraged attendees to book a room after the event and "make it a weekend" in Siskiyou. As of Wednesday morning, 500+ people had responded on the event's Facebook page.
RSVP to the free event here: https://bit.ly/3Fk2qVk
Social Media Influencer: Britts Bella Vita
We recently hosted California travel influencer Britts Bella Vita in Siskiyou where she was able to enjoy fly fishing on the Upper Sac as well as amazing food in our local restaurants and some epic fall hikes, all of which she shared with her 105,000 Instagram followers. Below are highlights from her coverage:
Total SeeSiskiyou Story Sticker Taps: 763
Total Saves: 3,450
Total Shares: 2,695
Total Plays: 365,954
Thank you to the Mount Shasta Resort for hosting Britt! Lodging properties who would like to host an influencer in exchange for coverage may contact sarah@discoversiskiyou.com
To see Britt's coverage, click the image above and tap the "Siskiyou" highlight at the top of the page. You can also scroll down to see her in-feed coverage!
PR Report: October 2022
EARNED MEDIA RESULTS
Secured Clips: 6
Estimated Digital Monthly Visits: 903M
Estimated Digital Coverage Views: 780K
Coverage featured Veteran's Day fishing spots, California innovators, the most beautiful lakes in Northern California, family-friendly fall getaways, the most stunning fall drives in America, and the best dark sky reserves in the world.
Hotel Lobby Loop Video
You can view a 90-second silent loop video we put together highlighting places to see in Siskiyou. We created the video as a tool for lodging properties to show in their lobbies/dining areas in order to highlight all of the things to see and do in Siskiyou to encourage extended and/or repeat visits. If you'd like us to mail you a flash drive pre-loaded with the loop video, please email kevin@discoversiskiyou.com
Only 1 Event Award Left for First Window!
Next Window Opens Jan. 1, 2023
From July 1, 2022 through June 30, 2023, Discover Siskiyou will fund 20 event marketing awards in the amount of $3,000 to local entities hosting events in Siskiyou this fiscal year. These awards may be used to book talent (musicians, guest speakers, workshop leaders, etc.) as well as marketing and advertising expenses including but not limited to posters and mailers, social media ads and influencers, display ads, and media buys. Awards may not be used for “hard” costs such as facility rentals, labor, insurance, or general operating expenses.
Events funded during the first window include:
Montague Balloon Festival
Rollin' in Weed Car Show
Mt. Shasta Winter Magic
Dunsmuir Steampunk Festival
McCloud Apple Festival
Jefferson State Flixx Festival
McCloud Winterfest
Mt. Shasta Museum Event Series
Mt. Shasta Ski Park Season Kickoff Event