Monthly Update: July 2022
The Siskiyou Pledge: WANDER
Increased rural tourism due to the pandemic has taken a toll on many outdoor destinations, and Siskiyou has been no exception. We've seen it ourselves and heard many reports from others - increased trash on trails, dogs running wild, campfires not fully extinguished. In order to mitigate strain on our pristine outdoor areas, our team worked with Leave No Trace and the Siskiyou Outdoor Recreation Alliance (SORA) on creating a pledge that travelers can take to teach them how to responsibly recreate when visiting Siskiyou.
We chose the acronym "WANDER" for our pledge because it's easy to remember. We are asking visitors to read the pledge and sign for a chance to win a free two-day stay in Siskiyou. In addition to the web page, we will release a series of short videos highlighting each principle from the pledge to be shared via YouTube and social media to help spread the word far and wide.
Medford Airport Ads
We are excited to announce that we have two large display ads being installed at the Medford Airport next week! The waterfall image will go on the wall in the waiting area near one of the gates – travelers waiting for their flights can scan the QR code with their cell phones to visit to our homepage. The lake image will be affixed to the wall right behind the front doors of the airport – we are so excited to have snagged such a highly visible location. We hope you love them as much as we do!
Apply Now for Event Marketing Awards
From July 1, 2022 through June 30, 2023, Discover Siskiyou will fund 20 event marketing awards in the amount of $3,000 to local entities hosting events in Siskiyou this fiscal year. These awards may be used to book talent (musicians, guest speakers, workshop leaders, etc.) as well as marketing and advertising expenses including but not limited to posters and mailers, social media ads and influencers, display ads, and media buys. Awards may not be used for “hard” costs such as facility rentals, labor, insurance, or general operating expenses.
Applications and an informational sheet are posted online at https://www.industry.discoversiskiyou.com/event-marketing-program. There will be two application windows per year: July 1 – Dec. 31, and Jan. 1 – June 30, with up to 10 awards granted per window. Applications will be reviewed and awarded on a first-come, first-served basis, provided the application is complete and meets all criteria in the provided informational document. Applications must be submitted via the online form.
We have already started receiving applications, so make sure you get them in ASAP!
Social Influencer Recap:
California Through My Lens
We recently invited Josh McNair of California Through My Lens for a return FAM tour visit to Siskiyou. His coverage on his last visit was extensive and continues to get many views, and we think his newest video on 9 Great Hikes in Siskiyou County will perform just as well. He also published a corresponding blog post and posted photos to his social pages as well. See his social media stats below:
Social Media Following:
45.6K on Instagram
220K on YouTube
72.2K on TikTok
Thank you to the Inn at Mt. Shasta for hosting Josh. If you own or manage a lodging property and would like to host a social media influencer, please email heather@discoversiskiyou.com
Get Inspired Blog
Blog posts this months focused on principles within the Siskiyou WANDER Pledge - click the titles below to read and share!
Public Relations Report
Our team is constantly pitching Siskiyou-related stories to news outlets. See below for secured coverage from the last quarter of 2021:
April:
Secured Clips: 5 | Est. Digital Monthly Visits: 2.95M | Est. Digital Coverage Views: 35.6K
Coverage featured the Mushroom Festival, scenic bike tour, spring adventures, Lava Beds National Monument, and National Pet Day
Sactown Magazine – 16 Fun Food Festivals in 2022
Active NorCal – See the Sights of California's Far North with the Siskiyou Scenic Bike Tour
Daily Kos – The Daily Bucket. A trip down underground memory lane. Lava Beds National Monument
Active NorCal – A Complete Guide to Spring Adventures in Siskiyou County
Hey Do You – National Pet Day is April 11
May:
Secured Clips: 3 | Est. Digital Monthly Visits: 15.2M | Est. Digital Coverage Views: 68K
Coverage featured outdoor recreation in Siskiyou County, 25 top-rated small towns in California, and 11 gorgeous lakes in Northern California.
The Jefferson Exchange – Groups Join Forces to Promote Outdoor Rec in Siskiyou County
Only In Your State – 11 Gorgeous Lakes in Northern California That You Must Check Out This Summer
PlanetWare – 25 Top-Rated Small Towns in California
June:
Secured Clips: 3 | Est. Digital Monthly Visits: 8.7M | Est. Digital Coverage Views: 38K
Coverage featured Yreka history, outdoor destinations to visit near Redding, and 4th of July events.
Only In Your State – The Ancient Town In Northern California That's Loaded With Fascinating History
Redding Record Searchlight – Here's where to watch Fourth of July fireworks, parades and events in the North State
Active NorCal – 22 Spectacular Outdoor Destinations to Visit Near Redding, California in 2022
Siskiyou Wedding Guide
Discover Siskiyou PR/Events Manager Sarah Eberenz is working on a digital wedding guide for those looking to have their weddings in Siskiyou. If you have a wedding venue or wedding related business (catering, photography, wedding planner, wedding cakes, table/chair rentals, etc) please reach out to Sarah@discoversiskiyou.com to be included!