Monthly Update: June 2022
Updates to Local Initiatives Program
$60,000 in event marketing awards available this fiscal year
We are excited to announce that from July 1, 2022 through June 30, 2023, Discover Siskiyou will fund 20 event marketing awards in the amount of $3,000 to local entities hosting events in Siskiyou this fiscal year. These awards may be used to book talent (musicians, guest speakers, workshop leaders, etc.) as well as marketing and advertising expenses including but not limited to posters and mailers, social media ads and influencers, display ads, and media buys. Awards may not be used for “hard” costs such as facility rentals, labor, insurance, or general operating expenses.
Applications and an informational sheet are posted online at https://www.industry.discoversiskiyou.com/event-marketing-program. There will be two application windows per year: July 1 – Dec. 31, and Jan. 1 – June 30, with up to 10 awards granted per window. Applications will be reviewed and awarded on a first-come, first-served basis, provided the application is complete and meets all criteria in the provided informational document. Applications must be submitted via the online form.
For more information, contact Heather at heather@discoversiskiyou.com
NEW: Siskiyou Smoke Report Facebook Group
As you all know, wildfires often impact summer tourism in Siskiyou. It's more important than ever to remind visitors that despite fire activity, there are typically areas in Siskiyou that can be enjoyed smoke-free in the summer. In order to open lines of communication during wildfire season and mitigate canceled travel plans, we have created a Facebook group called Siskiyou Smoke Report. We invite all members to post photos and updates to help the community and visitors to stay up to date on air quality and smoke conditions throughout Siskiyou.
Recreation Economy for Rural Communities Workshop
Discover Siskiyou and Siskiyou Economic Development Center staff hosted state and federal partners in Yreka last week for a two-day tour and workshop to create an action plan for community development in the city of Yreka. The project goal is to grow Yreka's downtown amenities; enhance physical connections to access outdoor recreation; inspire community pride and identify in the city's natural, recreational, cultural, and historical assets; and invest in businesses and entrepreneurs that support the outdoor recreation sector. Local stakeholders present represented lodging, retail, restaurants, city and county government, members of the public, and outdoor recreation professionals. The group determined several priorities for the city; keep an eye out for press releases with details!
Get Inspired Blog
As part of our partnership with Leave No Trace, this month's blog post is all about the 7 LNT Principles. These minimum impact practices not only improve the outdoor experience but help to preserve the wonders of Siskiyou for many generations to come. Stay tuned for the launch of the official Siskiyou Pledge, where visitors and residents can join our commitment to coexist with nature responsibly.
News + Notes
Starting in mid-July, Discover Siskiyou ads will be prominently displayed in the Medford Airport!
We are working with Certified Folders to distribute 90,000 rack cards in visitor's centers throughout Washington, Oregon, and California this fiscal year
Our staff is creating a loop video showcasing outdoor recreation in Siskiyou for lodging properties to show in their lobbies/front desk areas. If you would like to receive the video pre-loaded onto a USB drive (free of charge), please email kevin@discoversiskiyou.com
We'll be at the Fourth of July Festival in Mount Shasta this Friday, Saturday, and Sunday! Come by and say hi, and pick up some Discover Siskiyou swag
Siskiyou Wedding Guide
Discover Siskiyou PR/Events Manager Sarah Eberenz is working on a digital wedding guide for those looking to have their weddings in Siskiyou. If you have a wedding venue or wedding related business (catering, photography, wedding planner, wedding cakes, table/chair rentals, etc) please reach out to Sarah@discoversiskiyou.com to be included!